K2 Strategic Optimizer
TechEdge presents K2 Strategic Optimizer - the next generation of TV channel/daypart optimizers!
K2 is a strategic channel/daypart optimizer allowing TV media planners in measured markets to determine the optimal budget for achieving a specific
TV media strategy.
The optimization is based on advanced mathematical optimization technology utilizing a hybrid of genetic/hill climbing algorithms and
cluster analysis.
Optimization can be done on 3 criteria:
- Optimal reach on a rating goal
- Optimal reach on a fixed budget
- Fixed reach goal
Key K2 features:
- Variable cost - Share allocation and seasonality to be taken into account.
- Multiple campaigns scenario – optimization on total budget spend across the year.
- Graphical and numerical verification of output as an optimal result.
- Multiple constraints: Channel, Daypart, Weekly, break affinity, programme genres etc.
- Fully integrated into the AdvantEdge platform, sharing the same database and general setup.
Availability:
- Europe incl UK: Immediate availability
- Latam: Immediate availability
- Asia: Immediate availability
- Australia/NZ: Immediate availability
Technical platform:
- K2 is a self contained 32-bit Windows application.
- Installed locally or on a file server.
- Runs on Microsoft Windows 95/98/ME/NT4/2000/XP/2003.
- Recommended PC: P4 1ghz, 256MB, 5GB harddisk, 64k-colour graphics, Microsoft Windows 2000 or later.
- Utilizes standard raw peoplemeter data. (viewing, programmes, spots)
Sales:
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