TechEdge is the leading software supplier to broadcasters and media agencies covering over 60 markets globally.
We specialize in sophisticated and user friendly research and planning tools.
Our product portfolio covers analysis, planning, optimization, scheduling, campaign management, reporting and market- & brand research tools.
Kantar Media, a global leader in media intelligence and TechEdge, a leading software supplier for audience analytics today announced the creation of a dedicated audience analytics software unit.
The team will enhance Kantar Media’s software portfolio and cements the organisation’s audience software analytics offering to bring new innovations to market.
The dedicated business unit will focus on innovation, driving new product developments for the media industry whilst continuing to support existing applications used by 20,000 users across 69
markets. This includes media ratings analytics and reporting tools, AdvantEdge & Instar Analytics; and strategic planning and optimisation tools Instar Planning & K2. The business will be led by
Andreas Velter reporting to Andy Brown, CEO & Chairman, Kantar Media.
AdvantEdge is a full service TV- analysis tool. AdvantEdge is the most comprehensive and feature rich analysis tool on the market today.
AdvantEdge is used by all major international broadcasters and media agencies for analysis and optimization in over 60 markets across the world.
AdvantEdge is fast and offers a unique user friendly interface. The reporting features are flexible and comprehensive.
AdvantEdge is unique in its ability to work with complex analysis in a user friendly environment. It is very fast compared to local software applications. The output is flexible to work with both in list view, tabular view and its graphical environment.
AdvantEdge was launched in year 2000 and is constantly being improved through feedback from our dedicated clients around the world.
AdvantEdge is calibrated according to the gold standard calculation rules in each market, and offers full insight to all demographic values in the dataset including customized viewer behavior targets. AdvantEdge calculates ratings, shares, affinity, profile, reach & frequency, duplication, migration and switching etc. The information is displayed in a unique crosstab environment offering powerful analytical capabilities within AdvantEdge, and features many graphical outputs.
K2 is a strategic channel & daypart optimizer using empiric data and a transparent methodology to ensure that the optimized results are realistic and achievable.
K2 is used by all major sales houses and agencies for planning commercial campaigns and optimizing reach.
K2 can be used to analyze which channel/daypart combination returns the highest effective reach, or to search for a strategy offering the best value of cost per rating and reach.
In addition K2 offers a very extensive cover guide section. The K2 optimizer enables you to make realistic scenarios through a series of filters and parameters, and it is easy to compare optimized solutions against real campaign results. You can apply fixed or variable costs and optimize one or several campaigns simultaneously.
KxM is a cross-media optimization tool that combines empiric data sources to estimate effective reach and frequency (R&F) and impressions for an advertising campaign across different media types.
In the absence of true single-source data, the KxM model is based on data from the official Television Audience Measurement (TAM) panel combined with reach curves from other media types (e.g. Online, Radio, Cinema etc.).
KxM finds the optimal budget allocation between media types to maximize effective reach.
KxM handles all data logistic issues as it is automatically fed with updated TAM data, as well as reach curves from Facebook, Google and other media groups. The data provides information about the ability of each media to generate reach for a number of impressions and related cost.
AdvantEdge Cross Media takes actual TV impacts and actual Digital impacts and combines the two data sources to calculate individual, combined and unique reach and ratings.
In AdvantEdge Cross Media it is possible to track one brand across both TV and Digital platforms and measure the combined effect and the unique reach each platform has.
It is based on empirical data sources from both platforms.
The model to combine the sources to calculate ratings and reach is based on a unique, mathematical sound and transparent model. TV ratings are calculated to Gold Standard without in any way altering the TV data results. Digital ratings are reported in AdvantEdge Cross Media as reported by the digital data provider.
Based on this data base it is also possible to use the K2 optimizer to do Cross Media optimization on empiric data.
The Ad tracker is designed specifically to Advertisers and allows direct and instant access to the advertisers TV campaign performance.
The Ad tracker monitors the TV campaign, which the advertisers media agency is buying, and reports on the agreed KPI’s for the campaign as well as the individual spots on a daily basis.
The Ad Tracker ensures that all campaign performance and formats are streamlined and consistent across countries, regardless of the media agency the advertiser is using in any given market.
The Ad Tracker application is available in 60+ countries enabling an advertiser to consolidate all TV campaign performance in one application and ensuring that data and format is consistent across all countries.
Depending on the availably of data, digital campaign performance can also be added to the Ad tracker.
TechEdge is an independent supplier of software and have no stake in the performance of the campaigns.
The Ad Tracker simply reports the actual performance and reports the data against the KPI’s which have been set for each individual campaign.
The Sponsorship module allows users to easily estimate ratings, reach and cost when considering sponsoring a specific program or programs within a certain daypart, and combine this with other on-air activity to see overall impact.
Sponsorship campaigns build reach and frequency differently to regular spot campaigns which makes it a challenge to estimate.
Furthermore sponsorship campaigns often need to be tied in with regular commercial and promotional campaigns to see the overall impact on ratings and reach. The sponsorship module has been developed specifically to address these challenges and provide a simple yet powerful way to assess sponsorship campaigns.
WebKarma is an application which estimates the combined reach of Television and Digital campaigns.
The model uses the official TV data in a given country and estimates a reach figure for the TV campaign using our Karma methodology to produce reliable reach estimates for future TV campaigns.
In addition to this, a Digital campaign is modeled using empiric cover guides from an official digital measurement survey. The combined reach of the campaign is computed by simulating digital exposures to the actual panel members of the TAM survey using the sample from the Karma model.
The Log Extender is designed to easily harmonize program titles and other program attributes. In addition to harmonizing data in the official program logs the Log Extender allows you to add internal information to the program logs such as production company, acquisition cost, extended genre classification etc.
Once a title is harmonized new episodes will automatically be linked to the harmonized title and changes to data back in time will be handled automatically. All data changes will instantly be available in AdvantEdge for analysis.
The Break Estimator is the link between the scheduling department and ad sales department. The Break estimator is designed to read a future break schedule and quickly and easily estimate the performance of the break schedule in multiple target groups. The Break Estimator is linked directly to the scheduling and play out systems at a broadcaster.
Its graphical user interface is designed to allow the user to easily filter information, manually change estimates or change parameters on multiple targets groups.This makes it a very powerful and user friendly tool for supporting the decision making process around commercial break estimation.
Re-allocator is designed to take an existing spot campaign and manually or automatically remove and insert new spots to see what effect it has on the ratings and reach levels. The campaign re-allocator works on empiric data using an actual historic campaign selected by the user. The user selects the period, brand, target, sales houses etc.
The system will calculate all key figures for the campaign and display a summary of all key figures as well as a spot-by-spot listing. Re-allocator has a range of filters which makes it very user friendly and allows you a full overview of all parameters and key figures which are instantly updated as you make changes to the campaign.
Automated web based overnight report displaying key figures such as ratings, ‘000 shares, average performance compared to a reference period etc. for selected channels. The report is automatically generated each morning when data is made available and distributed as a .pdf file via e-mail.
The user can change target groups, channels and other parameters as well as changing the distribution list in a password protected web interface. The overnight report package can include various elements such as program grids, channel ranking, program ranking etc.
K3 is a planning and extrapolation module based on the technology from Karma and K2. The unique feature of K3 is its ability to work on multiple countries at the same time, and generate reach by individual countries and pan-area reach. This allows sales houses, media agencies and advertisers to estimate the total reach by country and across a region.
In addition K3 allows you to create extrapolated countries based on another country’s data, weighing the universe and ratings to simulate a market. This is typically used by international sales houses for planning campaigns in markets where respondent level data is not available.
More info coming soon..
Unicorn is a campaign management tool that allows users to track campaign performance anytime during the campaign period. After inputting all relevant campaign details in Unicorn such as Advertiser, Product, Campaign Goals and Budgets, you can create PDF Pre Reports to be send directly to your clients, monitor active campaigns against goals and estimated TRP delivery and easily send out post reports to your clients when campaigns are finished.
Unicorn also features powerful reports that enable the users to keep track of key information such as: prices paid across time, advertisers and agencies. You can create a number of different reports in Unicorn to meet a range of requirements. For example, you may wish to get an overview of the average TRP price paid for a client in 2015 or perhaps you would like to benchmark different agencies in a group against each other. There are very few limits to the amount of information regarding your campaigns that you can extract from Unicorn,
We specialize in sophisticated and user friendly research and planning tools.
All our tools works on binary respondent level databases and our engines are calibrated to gold standard in all countries. This allows us to build global systems which works across all markets within the same application.
For pan regional broadcasters and other international clients which access data from multiple markets this gives them a huge benefit as they can operate within one single application for all their planning and research needs.
In addition to our global solutions we deliver bespoke developments to clients and refines ideas to products. Our software is continually updated with new features based on input from our clients around the world.
Techedge was founded in 2000 in Copenhagen specializing in software for the media industry.
The company was created to supply international broadcasters and media agencies with specialized expertise within the complex field of TV research & operations by the custom development of state of the art TV analysis tools.
The business has since expanded as digital platforms and data from broadcasters are maturing. Techedge is supplying software to the complex world of set top box data, return path data, VOD, webratings, fusion and single source data.
In addition Techedge is developing planning and optimization tools, campaign management, inventory management systems, sales and information systems within TV, Radio, Cinema & Digital.
Techedge staff has an extensive & mixed work background from TV broadcast research, applied mathematics, mathematical modeling, TV scheduling, operations research, statistics and professional software engineering.
Techedge handles respondent level data in over 60 countries across EMEA, Asia-Pacific, UK and US from Nielsen, Kantar, GfK, Ibope and local data providers.
Techedge has offices in Copenhagen, London, Poland, Singapore and Miami which cover sales and support for our clients globally.