AdvantEdge
An integrated tool for Campaign Analysis that provides advanced analytics to inform future planning.
AdvantEdge is the fastest and most comprehensive audience analysis tool on the market. Distributed in over 50 markets worldwide, it is used by all major TV networks and broadcasters, enabling clients to do flexible audience research, calculating all key data on spots, breaks, promos, programs and time bands.
Evaluate and understand your campaign in ways you’ve never been able to before, by using advanced analytics. The software focuses on optimising media strategies by helping users identify the most effective channels and time slots for their campaigns. It also includes features for measuring viewership, reach, frequency and audience engagement, which are crucial for campaign effectiveness.
Key benefits
01
Simplify complex analysis
Offers a uniquely fast and intuitive interface for seamless complex analysis.
02
Flexible, customisable output
Work in list and tabular views to display data in the way you need.
03
Gold standard
Calibrated according to the gold standard calculation rules in each market and each data provider, offering full insight to all demographic values.
04
Powerful multi-country, multi-currencies analytical capabilities
Load data automatically and uniquely display analysis for multiple countries and data providers within a single application.
AdvantEdge
Spots
Key features
Comprehensive analysis
Seamlessly analyse programs, time bands, breaks and spots by combining external or internal logs for a complete performance view.
Smart audience target
Create advanced audience segments, demographic targets, and dynamic groups based on viewing behavior for precise insights.
Cross-platform insights
Unlock the full potential of your data with deep and unified analysis across linear TV, digital, CTV and streaming.
Multi-country analysis
Conduct in-depth analysis across multiple countries simultaneously, enabling seamless comparisons and market specific insights.
Additional capabilities
API
Integrates seamlessly with your existing ad tech stack, ensuring smooth adoption.
The Integrated Engine Access (IEA) is a secure web service that facilitates the automation of regular and variable data requests, either via REST or SQL-based access. The portfolio of applications covers a wide range of necessities for all media actors and includes an API based whose response is XML, CSV or JSON. Accessible from any OS, the API uses SQL-based query syntax for seamless integration whose query syntax is based on SQL.
- Use with proprietary tools – Export data for ingestion into your proprietary tools.
- Automated integration – Generate pre-campaign reach curves for automated integration with other planning tools.
- Client-side integration – Integrate planning and campaign evaluation results with client-side Data Lakes, internal dashboards and BI functions.
- Direct connection – Connect directly to the TechEdge applications engine.
Audience Cloud
A private cloud environment configured specifically for audience measurement data to optimise performance and speed.
Audience Cloud enables us to deliver gold standard currency data, daily, in over 70+ markets. The core success of our design is that Developers, IT, Operations and Research are all working toward delivering a system and infrastructure that is completely dedicated and optimised for Audience Measurement.
The entire environment is autoload balanced, both on server and service-level, determining which servers are most optimal in a given scenario based on overall capacity. With reliable service stability, the infrastructure is based on High-Availability design principles, ensuring minimal service interruptions, and high IT service continuity, while providing the means of dynamic infrastructure maintenance and performance tuning.
- Designed for scalability – The database and engine are structured to fully encapsulate the complexity of individual data sets powered by distributed processing technology with calculation nodes designed for scalability.
- High-Availability design principles – Ensuring minimal service interruptions, and high IT service continuity, while providing the means of dynamic infrastructure maintenance and performance tuning.
- State-of-the-art backup solution – Full site data backups and critical data solutions run frequently.
- Designed to work with all TechEdge applications – Audience Cloud is optimally designed to work with all TechEdge applications in the best possible way.
Ultra
Process large datasets with unmatched speed and accuracy.
TechEdge is well-equipped to handle large datasets – actively ingesting data across Australia, the US, and more than 70 countries worldwide.
Ultra is a high-performance engine that breaks down the data into separate streams, processes them simultaneously, and seamlessly reassembles them together for unmatched speed and accuracy. It is hosted on TechEdge proprietary Audience Cloud which is specifically designed for audience measurement, ensuring high performance, scalability, and speed.
- High performance – Handle complexity and volume of media audience measurement with speed and precision.
- Ultra large data sets – Built to handle ultra-large datasets.
- Multi-threated solution – Breaks down data into multiple streams to perform simultaneous calculations, improving processing times.
- Leverage TechEdge Audience Cloud – Our proprietary cloud environment, specifically designed for media and audience measurement, ensures optimal performance and reliability.