Planning
Take a deep dive into audience data and create optimised media plans.
With TechEdge’s applications – KxM and Instar Planning – you can use data sources to estimate reach, frequency and impressions for an advertising campaign. Take a deep dive into your data and created detailed or summary views to access the vital information you need.
Applications
KxM
Planning and optimisation tool – provide deduplicated cross-media reach and budget optimisation.
Instar Planning
A tactical and strategic planning system with a planning-centric flow, offering detailed and summarised views.