KxM
Planning and optimisation tool – provide deduplicated cross-media reach and budget optimisation.
The KxM model is based on multiple datasets. The cross-media optimisation tool finds the optimal budget allocation between media to maximise effective reach.
KxM combines empiric data sources to estimate effective reach and frequency and impressions for an advertising campaign across different media types. It allows the user to make qualitative adjustments which have a direct impact on the results, and the data provides information about the ability of each media to generate reach for a number of impressions and related cost.
Key benefits
01
Cross-media optimisation
Automatically update data and customise reach curves for optimised campaign performance across all media.
02
Visual insights
See your results by media type with interactive charts and reach curves for actionable insights.
03
Scenario simulation
Compare multiple campaign scenarios in a single page.
04
Incremental reach analysis
Identify incremental reach by each media type or channel to maximise campaign impact.
Cross-Media campaign
Outputs
Key features
Easy set-ups
Create, save and share targets, channel groups and programme dayparts.
Optimise and evaluate
Optimise your campaign for primary targets and evaluate results for a secondary target.
Programme dayparts
Create dayparts on the programme level and filter by genres.
Advanced reports
Optional advanced reports are available, offering quintile analysis for targets and regional analysis.
Additional capabilities
API
Integrates seamlessly with your existing ad tech stack, ensuring smooth adoption.
The Integrated Engine Access (IEA) is a secure web service that facilitates the automation of regular and variable data requests, either via REST or SQL-based access. The portfolio of applications covers a wide range of necessities for all media actors and includes an API based whose response is XML, CSV or JSON. Accessible from any OS, the API uses SQL-based query syntax for seamless integration whose query syntax is based on SQL.
- Use with proprietary tools – Export data for ingestion into your proprietary tools.
- Automated integration – Generate pre-campaign reach curves for automated integration with other planning tools.
- Client-side integration – Integrate planning and campaign evaluation results with client-side Data Lakes, internal dashboards and BI functions.
- Direct connection – Connect directly to the TechEdge applications engine.
Audience Cloud
A private cloud environment configured specifically for audience measurement data to optimise performance and speed.
Audience Cloud enables us to deliver gold standard currency data, daily, in over 70+ markets. The core success of our design is that Developers, IT, Operations and Research are all working toward delivering a system and infrastructure that is completely dedicated and optimised for Audience Measurement.
The entire environment is autoload balanced, both on server and service-level, determining which servers are most optimal in a given scenario based on overall capacity. With reliable service stability, the infrastructure is based on High-Availability design principles, ensuring minimal service interruptions, and high IT service continuity, while providing the means of dynamic infrastructure maintenance and performance tuning.
- Designed for scalability – The database and engine are structured to fully encapsulate the complexity of individual data sets powered by distributed processing technology with calculation nodes designed for scalability.
- High-Availability design principles – Ensuring minimal service interruptions, and high IT service continuity, while providing the means of dynamic infrastructure maintenance and performance tuning.
- State-of-the-art backup solution – Full site data backups and critical data solutions run frequently.
- Designed to work with all TechEdge applications – Audience Cloud is optimally designed to work with all TechEdge applications in the best possible way.
Ultra
Process large datasets with unmatched speed and accuracy.
TechEdge is well-equipped to handle large datasets – actively ingesting data across Australia, the US, and more than 70 countries worldwide.
Ultra is a high-performance engine that breaks down the data into separate streams, processes them simultaneously, and seamlessly reassembles them together for unmatched speed and accuracy. It is hosted on TechEdge proprietary Audience Cloud which is specifically designed for audience measurement, ensuring high performance, scalability, and speed.
- High performance – Handle complexity and volume of media audience measurement with speed and precision.
- Ultra large data sets – Built to handle ultra-large datasets.
- Multi-threated solution – Breaks down data into multiple streams to perform simultaneous calculations, improving processing times.
- Leverage TechEdge Audience Cloud – Our proprietary cloud environment, specifically designed for media and audience measurement, ensures optimal performance and reliability.