Turn audience data into decisions -with the toolkit built for the hybrid measurement era
Get the whole picture and make media decisions, fast. Connect data from any source, at any scale – in one view. Go as deep as you need to plan, analyse and report on audiences.
Use tools that turn complexity into clarity – so you see what matters now. From dashboards to APIs, TechEdge helps you spot trends and invest smarter.
Trusted in 70+ markets, TechEdge helps you plan faster and act with confidence.
Audience Analysis
Get comprehensive insights and analysis to gain a deep understanding of your audience.
Planning
Take a deep dive into audience data and create optimized media plans.
Campaign Evaluation
Understand key performance metrics across your campaign, quickly and easily.
High Performance
Process and compare panel and big data with fast, efficient reporting, no matter the dataset or sample size. Run a reach and frequency analysis with AdvantEdge in under 30 seconds with panel data and under 75 seconds with big data
Advanced Audiences
Our applications provide deeper and actionable insights, allowing you to build dynamic audience target groups based on viewing behaviour. You can measure the impact of exposed vs non-exposed audiences, gain true cross-platform insights, and access reporting by age/gender or by using advanced audience segments. Unlock the potential of Advanced Audiences for campaign performance and planning via Clean Rooms.
Automation & API
Process and compare panel and big data with fast, efficient reporting, We facilitate the seamless integration of data with your existing ad tech stack, ensuring it works alongside your proprietary tools and enhances your workflows without any disruption.
We work with advertisers, agencies, networks, platforms and more.
