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Privacy and Cookies Policy

TechEdge and Fifty5Blue is committed to protecting your privacy. This notice explains how we collect, use, disclose, retain, and protect personal data you provide when you visit or use our website or applications, and how we use cookies and similar technologies.

Data Collection and Use

Websites and Applications

When you visit and use our website or applications, we collect personal data to operate, secure, and improve our services. This may include:

Technical and Site Operation Data

This includes your IP address, device type, browser details, and unique identifiers, collected to ensure our websites and applications function properly, maintain security, adapt to your device, and detect fraudulent activity.

Contact and Communication Data

This includes details you provide when completing forms (e.g., requesting reports or information) or contacting us, collected to respond to your enquiries and provide requested services. 

Analytics and Performance Data

This includes traffic data, pages visited, time spent, navigation patterns, and usage patterns, collected to analyse site performance and improve user experience. 

Location Information

This includes location information derived from your IP address or device settings, collected to optimise site functionality and deliver relevant content.

We process your personal data where it is necessary for our legitimate interests (or based on your consent, where required by local law), including operating a secure, effective website and responding to user requests.   Where we rely on our legitimate interests, we carry out a balancing test to consider how this processing affects you. You can request more information about this assessment using the contact details at the end of this notice.

User Accounts

When you create, access or use a user account on our websites or applications, we collect and use personal data to set up and manage your account, control access, and keep our systems secure. This includes information such as your name, username, email address, login and authentication details, account activity, and access logs. We use this information to authenticate users, provide account functionality and support, prevent unauthorised access, and meet our security, audit and compliance obligations.

For the management of your user account (where you have one), we process your personal data where it is necessary for the performance of a contract with you, or in order to take steps at your request prior to entering into a contract. This includes creating and administering user accounts, enabling access to our websites or applications, and providing account-related functionality and security. We may also process your personal data where it is necessary for our legitimate interests, including maintaining the security of our systems, preventing unauthorised access, and ensuring the effective operation of our websites and applications. Where we rely on our legitimate interests, we carry out a balancing test to assess how this processing may affect you and to ensure that our interests are not overridden by your rights and freedoms. You can request further information about this assessment using the contact details provided at the end of this notice.

Sales and Marketing

When you engage with sales and marketing features on our websites or applications, we collect and use personal data to manage marketing activities, understand how our content is used, and communicate with you. This may include contact details, professional information such as your job title and organisation, and information about how you interact with our marketing communications or services. We use this data to deliver and personalise marketing messages, manage business relationships, understand engagement with our marketing activities, and provide information about our products and services.

We may also obtain your contact details from third‑party websites, providers or brokers where permitted. Where we do so, we will inform you at the time of initial contact.

We process your personal data based on your consent where required, for example when sending marketing emails. You can withdraw your consent at any time by using the unsubscribe link in our marketing emails or as described in this notice. Where consent is not required, we process this personal data where it is necessary for our legitimate interests, such as communicating with you about our services. Where we rely on our legitimate interests, we carry out a balancing test to consider how this processing affects you. You can request more information about this assessment using the contact details at the end of this notice.

Cookies and Similar Tracking Technologies

When you visit and use our websites or applications, we use cookies and similar tracking technologies (like pixels, and SDKs) to enable core functionality, help protect our website and applications, understand how our services are used, and provide and measure advertising. These technologies can be categorised as follows:

Necessary

These technologies are necessary for our websites or applications to function properly and to adapt content and features to your device. These technologies also collect technical signals that help us detect suspicious activity and protect our websites, applications and users from fraudulent or malicious actions. They may include session identifiers and device or technical information.

Preferences

These technologies enable the website or application to remember information that changes the way the website or application behaves or looks, like your preferred language or the region that you are in.

Statistics

These technologies collect information about browsing behaviour and engagement patterns, which we use to understand how users interact with our websites or applications and to improve content and functionality.

Marketing

These technologies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for our website visitors. These technologies include collecting information about your interactions with ads, your browsing habits, and other preferences so that we can deliver more relevant and meaningful advertising to you about Fifty5Blue’s services.

You can manage how these tracking technologies are used by adjusting your device or browser settings and, where possible, by selecting your preferences in our consent management solution.

We use tracking technologies where this is necessary for our legitimate interests, or based on your consent, where required by local law. Where we rely on our legitimate interests, we carry out a balancing test to consider how this processing affects you. You can request more information about this assessment using the contact details at the end of this notice.

Data Sharing

Fifty5Blue shares your personal data in limited ways where needed to operate our websites and applications, respond to enquiries, and improve services.

Sharing within the Fifty5Blue group

We share your personal data within the Fifty5Blue group where needed to operate our websites and applications, respond to enquiries, and improve services.

We store and process your personal data in countries where Fifty5Blue operates. A full list of these countries is available on our website (https://www.fifty5blue.com/our-network).

Sharing with service providers

We share personal data with trusted third‑party service providers who help us operate, secure, and improve our website and related services. This includes companies that help us with:

  • hosting and maintaining our website and applications;
  • providing security, monitoring, and technical support;
  • delivering analytics and performance tools;
  • supporting our marketing and communications activities; and
  • providing professional services such as IT, security, and legal support.

These service providers act on our behalf and are required by contract to keep your personal data confidential and secure, and to use it only in line with our instructions.

Sharing in connection with a business transaction or reorganisation

We share personal data when there is a business transaction or reorganisation, such as a merger, acquisition, joint venture, financing, or sale of company assets. This means we disclose, transfer, or assign personal data to third parties during negotiations or as part of the transaction. If Fifty5Blue goes into bankruptcy, receivership, or insolvency, personal data is also disclosed, transferred, or assigned to third parties as part of those proceedings or the handling of our assets.

International Transfers

Fifty5Blue is a global company headquartered in the United Kingdom.

We generally store and process personal data in the country or region where it is collected to support our website and related services. Sometimes, we transfer personal data to other countries where Fifty5Blue companies or our trusted service providers are located. This can include countries with data protection laws different from those in your country.

Where we transfer personal data to another country, we take steps to protect it and follow applicable data protection laws. This includes using approved transfer mechanisms, such as standard contractual clauses, to ensure your personal data continues to be handled safely.

You can ask for more information about international transfers and the safeguards we use by contacting us using the details at the end of this notice.

Security Measures

We take steps to keep your personal data safe. This includes appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, alteration, or disclosure.

Our employees, contractors and service providers are required to follow our policies and procedures on confidentiality, security and privacy. We also contractually require third-party service providers who handle personal data to meet appropriate data security standards.

We have processes in place to identify and manage data security incidents. Where required by law, we will notify affected individuals and relevant regulators if a data breach occurs.

Children’s Data

Our websites and applications are not intended for children, and we do not knowingly collect personal data from children. If we become aware that a child has provided personal data, we will take reasonable steps to delete that data promptly.

Your Rights

Depending on where you live, you may have certain rights in relation to your personal data. These can include the right to:

  • know whether we process your personal data, and how we use it;
  • access your personal data and receive a copy of it;
  • correct or update inaccurate or incomplete personal data;
  • delete your personal data in certain circumstances;
  • restrict our processing of your personal data;
  • object to our processing of your personal data in certain situations;
  • ask us to transfer (port) your personal data to another organisation;
  • withdraw your consent where we rely on consent to process your personal data.

These rights are not available everywhere and may be limited by local laws. For example, we may not be able to fulfil your request if doing so would affect another person’s rights or if you ask us to delete information that we are required to keep to comply with the law.

Exercising your rights

If you would like to exercise any of your rights, please contact [email protected].

Complaints

If you have concerns about how we handle your personal data, please tell us so we can look into it. We’ll review your complaint and respond to you.

If you have any unresolved data protection concerns and we are unable to resolve them, you have the right to complain to the data protection authority. You can do this in the country where you normally live, work, or where you believe the data protection issue has occurred.

Retention Period

We retain personal data collected through our websites and applications only for as long as necessary for the purposes for which it was collected and used, such as operating and administering our services, managing user interactions, and producing insights from those services. Where we use a consent management solution, further information about retention relating to cookies and other tracking technologies is made available through that solution.

In some circumstances, we may need to retain personal data for longer periods where this is required to comply with applicable legal or regulatory obligations, or to protect our legitimate business interests. Retention periods vary depending on the type of data and the context in which it is used. Where possible, personal data is anonymised or aggregated and retained for longer periods for statistical, analytical, and research purposes.

Automated Decision Making

Fifty5Blue does not use automated decision-making that produces legal or similarly significant effects on individuals. 

Additional Information for U.S. Residents

We have provided additional information for people living in the United States. This includes details about your privacy rights and how you can use them. Please see the Additional Information for U.S. Residents notice for more details.

Contact

Data Protection and Privacy team 

If you have any questions or concerns about this notice, or if you wish to exercise your data protection rights, you can contact the Fifty5Blue Data Protection and Privacy team at [email protected].

Data Protection Officer 

You can contact our Data Protection Officer at [email protected].

Last updated

April 2026