Ted helps media teams access audience insights faster, freeing up time for higher-value analysis and decision-making
London, 25 June, 2026 – TechEdge – the dedicated software arm of Fifty5Blue – today announces the launch of Ted, a new AI assistant designed to help media professionals access audience insights faster from complex and fragmented data.
As datasets expand and become increasingly complex, teams often spend valuable time searching for information, building reports and responding to data requests. Ted is designed to simplify that process through natural language interaction.
Users can ask questions by text or voice and receive answers in multiple formats and languages, helping teams get from data to insight faster.
Ted is designed for users across the media ecosystem, whether media owners, media buyers or industry bodies requiring efficient access to accurate data. Accessible via the TechEdge platform, Ted is data-agnostic and built to navigate complex, large-scale data, including audience measurement and first-party data, with safety and privacy built in from the start.
Unlike other AI tools, Ted is purpose-built for audience measurement and engineered around its distinct structures, scale and complexity. The Ted model reasons inside a constrained analytical framework to guarantee consistent results no matter the market.
Ted is currently being deployed as a pilot with selected TechEdge users as part of a collaborative development programme.
“AI is transforming the measurement industry. We are impatient for our customers, which is why Fifty5Blue is embedding AI innovation across our products and processes. Ted is the latest example of that commitment,” said Zuber Nosimohomed, President of Fifty5Blue and TechEdge.
“Ted will make audience insights easier to access, understand and act on. This opens TechEdge up to more users and helps them turn insights into business value faster.”
TechEdge is inviting clients and industry partners to help shape the next phase of Ted’s development by training and refining the assistant around their own workflows, challenges and use cases. Ted is able to support users across any audience measurement dataset in any market hosted within TechEdge software.
“The most valuable AI solutions are built with clients, not for clients,” said Søren Holmberg Andersen, Executive Managing Director of TechEdge.
“We are working closely with partners to ensure Ted solves real-world challenges and becomes a trusted assistant for media professionals.”
TechEdge is focused on using AI to improve operational efficiency across audience measurement: from reducing manual effort and accelerating workflows, to helping organisations get more value from their data. The company plans to embed AI across its solutions where it can deliver measurable benefits for clients and the wider industry.
Ted represents the first step towards that future: making audience intelligence more accessible, more intuitive and more useful to the people who rely on it every day.
Organisations interested in exploring Ted or participating in future development programmes are encouraged to contact TechEdge via their account manager or www.grouptechedge.com .
About TechEdge
TechEdge, Fifty5Blue’s software division, provides market-leading audience intelligence solutions for media owners and buyers. Our flexible, data-agnostic platform brings together data from any source and scale in one secure environment – enabling faster, more confident decisions.
With TechEdge, users can plan, analyse, optimise and evaluate audiences, content and campaigns with clarity. For more information, visit www.grouptechedge.com
About Fifty5Blue
Fifty5Blue delivers clarity to brands, agencies and media owners in how people consume media. We lead the world in audience measurement, consumer insight and advertising intelligence.
We bring transparency and consistency to the media industry. Operating in over 80 countries, our data is the trusted currency that powers smarter decisions and drives the evolution of the media ecosystem. For more information, visit www.fifty5blue.com