AdvantEdge
Dissect audience data however you want. Find the answers you need.
Benefits
Analysis made simple and faster
Analyse multiple variables in one clear view. From programmes to time bands; linear to streaming; internal to external logs. Study what moves the needle so you can act fast.
Flex the output – and the tool – to suit your needs
Respondent-level or aggregate data. Lists versus tabular views. Advanced audience building, tool customisation and integration into your tech stack for smooth data inflows.
Pull from any source. Work at any scale
Work with data from any provider, whether panel, big data, or both. Process large, complex datasets with a tool designed to scale with your business.
Analyse across markets with ease
Compare auto-loaded data from multiple countries, currencies and providers in one tool. Calibrated to each market’s official gold standard.
Audience behaviour is evolving fast.
Your tools should help you make sense of whatever comes next – so you can meet your audience where they are today, and where they’ll be tomorrow. Gain your analysis advantage with AdvantEdge.
Discover
For media owners, broadcasters & streamers
See who watched what, and when. Prove the value of your audiences.
For agencies
See audience behaviour clearly. Plan, evaluate and advise with evidence, not assumptions.
Additional capabilities
Put data inflows on autopilot. Export data into your own tools, fuse planning and evaluation results with client-side data lakes and dashboards or connect directly to the TechEdge engine.
Built for audience measurement. Secure, scalable environment that can handle large, complex datasets. Powers the delivery of gold standard currency data in 70+ markets.
Processes large datasets with unmatched speed and accuracy. Up to 1 billion viewing statements daily. Handles multiple calculations at once for faster processing.