Instar Analytics
One syndicated tool for audience analysis and reporting.
Analyse what your audience watch.
Instar Analytics is the syndicated tool trusted by 15,000 users across 40+ markets to guide daily media decisions without complexity.
Instar Analytics gives you a clear view of performance so you can adjust your advertising plans fast and see how your audiences shift.
Benefits
Access anywhere
Use Instar Analytics whenever you need it. Works on any browser or operating system.
Make informed decisions
Move from viewing data to actionable recommendations for advertising and programming.
Analyse faster
Use ready made templates to explore data quickly and build reports easily.
Always evolving
We release new features regularly that meet global market demands and keep you ahead.
Key features
Understand your audiences
See viewing habits and preferences in a format your stakeholders can act on.
Comprehensive reporting
Break down viewing by types, events, platforms and devices – whatever gives you the sharpest picture.
Built for everyone
From quick snapshot to deep analysis, Instar Analytics supports different levels of experience.
Share your way
Download reports in the format you need. Ready to to use straight away.
Additional capabilities
Put data inflows on autopilot. Export data into your own tools, fuse planning and evaluation results with client-side data lakes and dashboards or connect directly to the TechEdge engine.
Built for audience measurement. Secure, scalable environment that can handle large, complex datasets. Powers the delivery of gold standard currency data in 70+ markets.
Processes large datasets with unmatched speed and accuracy. Up to 1 billion viewing statements daily. Handles multiple calculations at once for faster processing.