AxM
Your cross-media post campaign analysis tool. TV and digital campaign measurement in a box.
Benefits
Gold standard
TV ratings are calculated to gold standard without altering the TV data results in any way.
Access digital ratings
Reported in AdvantEdge Cross-Media as reported by the digital data provider.
Robust methodology and high accuracy
The accuracy of the model is secured by using Gold Standard currency data as the input.
De-duplicated reach
Get de-duplicated reach and frequency across Linear TV and Digital.
A unique solution to provide a single view of cross-media campaigns.
AdvantEdge Cross-Media takes actual TV impacts and actual Digital impacts and combines the two data sources to calculate individual, combined and unique reach and ratings. It makes it possible to track one brand across both TV and Digital platforms, and measure both the combined effect and the unique reach each platform adds.
Discover
For media owners, broadcasters & streamers
Show how audiences watch your content across linear and non-linear platforms. Give agencies and advertisers clear proof of performance.
For agencies
Deliver consistent, trusted reporting across clients and markets. Spend less time reconciling data. More time explaining it.
For advertisers
See how campaigns performed across channels and markets. Report results with evidence leadership can trust.
Additional capabilities
Put data inflows on autopilot. Export data into your own tools, fuse planning and evaluation results with client-side data lakes and dashboards or connect directly to the TechEdge engine.
Built for audience measurement. Secure, scalable environment that can handle large, complex datasets. Powers the delivery of gold standard currency data in 70+ markets.
Processes large datasets with unmatched speed and accuracy. Up to 1 billion viewing statements daily. Handles multiple calculations at once for faster processing.