Instar Planning
One planning flow from strategy to schedule
Benefits
Maximise coverage
Define and specify your core and buying targets to reach and boost campaign impact.
Reports shaped to your needs
Create reports that give you clear insights for faster decisions.
In-Depth analysis
Leverage a centralized selection of metrics and filters per report for comprehensive analysis.
Work quicker
Queue multiple projects and keep work moving.
Plan fast, create time bands and programs, evaluate and optimise your campaigns.
Delve deep into the data with detailed views or create summaries to access the key insight you need.
Key features
Strategic rules definition
Create rules and constraints for key metrics by channels, timebands and other attributes.
Tactical planning reports
Use Calendar View and Insertion Detail to access specific data.
Coverguide
Verify the limits of the existing vehicle structure based on infinite investment.
Ratecards
Choose the ratecards you want to plan with.
Additional capabilities
Put data inflows on autopilot. Export data into your own tools, fuse planning and evaluation results with client-side data lakes and dashboards or connect directly to the TechEdge engine.
Built for audience measurement. Secure, scalable environment that can handle large, complex datasets. Powers the delivery of gold standard currency data in 70+ markets.
Processes large datasets with unmatched speed and accuracy. Up to 1 billion viewing statements daily. Handles multiple calculations at once for faster processing.