KxM
Maximise cross-media reach. Minimise waste.
Benefits
See true cross-media reach
Get de-duplicated reach and frequency across TV, digital and other media in one tool.
Optimise budget – don’t guess it
Find the smartest split between media types to maximise effective reach.
Simulate multiple scenarios
Compare campaign plans side by side. See how changes in budget or media mix affect reach and results.
Easily visualise and share your results
View performance by media type through clear charts and reach curves. Share insight quickly with teams and stakeholders.
Viewing is fragmented. Your cross-media planning shouldn’t be.
Take back control of campaign planning. Use KxM to optimise your budget’s reach for every cross-media campaign.
Discover
For media owners, broadcasters & streamers
Prove the value of your inventory. Optimise pricing and packaging in one tool.
For advertisers
Reduce viewer over-exposure and prove ROI with clear links between spend, reach and impact.
Additional capabilities
Put data inflows on autopilot. Export data into your own tools, fuse planning and evaluation results with client-side data lakes and dashboards or connect directly to the TechEdge engine.
Built for audience measurement. Secure, scalable environment that can handle large, complex datasets. Powers the delivery of gold standard currency data in 70+ markets.
Processes large datasets with unmatched speed and accuracy. Up to 1 billion viewing statements daily. Handles multiple calculations at once for faster processing.