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BLOCKS

Unlock audience ratings across TV sets, platforms and devices with powerful viewing data that delivers a single audience measure of who’s watching your content and advertising.

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Leadership

  • Chen Yan
    Chen Yan

    Country Manager, Singapore

  • Amanda Signorini

    Global Business Development Director

  • Danielle Schooler
    Danielle Schooler

    Director of US Sales & Business Development

  • Toby Speight
    Toby Speight

    Global Operations Director & UK Managing Director

  • Mike Davey

    Global Head of Research 

  • Kasper Juul

    Global Sales Director

  • Jens H. Thomsen

    Chief Financial Officer

  • Søren Holmberg Andersen

    Executive Managing Director

  • Zuber Nosimohomed
    Zuber Nosimohomed

    President, Fifty5Blue & TechEdge

    Zuber joined Fifty5Blue in January 2024 as Chief Product and Business Officer and President of TechEdge. Most recently, he served as Deputy Chief Business Officer at Sky Group responsible for driving Sky Media’s advertising revenues across Europe and managing and expanding Sky’s relationships with its content and distribution partners.

    Prior to Sky where he spent over 11-years, Zuber started his career with PwC and holds a degree in Mathematics from Queens’ College, University of Cambridge.

  • Patrick Béhar
    Patrick Béhar

    Global Chief Executive Officer

    Patrick is the Global Chief Executive of Fifty5Blue, a global leader in audience measurement, targeting, analytics and advertising intelligence services. He leads a team of over 4,000 colleagues worldwide, helping businesses build long-term value by unlocking audiences and driving growth and value for the entire media ecosystem.

    He joined Fifty5Blue in September 2023 from Sky Group, Europe’s largest media company. As Chief Business Officer, Patrick was responsible for managing and expanding Sky’s relationships with content and distribution partners and driving advertising revenues across Europe. This follows a 20 year-long career in consulting in Europe, the US and Asia, most recently leading McKinsey’s European Consumer Tech and Media Practice.

4500

people

85

markets

700k

consumers profiles

20k

TechEdge active user

How we can help you

Build and optimise customer management and CRM tools to increase loyalty and identify new prospects.  Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.

Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.

Build and optimise customer management and CRM tools to increase loyalty and identify new prospects.  Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.

Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.

Build and optimise customer management and CRM tools to increase loyalty and identify new prospects.  Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.

Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.

Build and optimise customer management and CRM tools to increase loyalty and identify new prospects.  Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.

Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.

Build and optimise customer management and CRM tools to increase loyalty and identify new prospects.  Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.

Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.

Build and optimise customer management and CRM tools to increase loyalty and identify new prospects.  Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.

Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.