
BLOCKS
Unlock audiences and drive growth, with our versatile audience measurement solutions and expertise
BLOCKS
Unlock audience ratings across TV sets, platforms and devices with powerful viewing data that delivers a single audience measure of who’s watching your content and advertising.
BLOCKS
Unlock audience ratings across TV sets, platforms and devices with powerful viewing data that delivers a single audience measure of who’s watching your content and advertising.
What we do
Audience Measurement & Insight
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TechEdge Audience Analytics
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TGI Audience Profiling & Targeting
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Advertising Intelligence
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Sports Market Analytics & Research
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Sports Market Analytics & Research
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Sports Market Analytics & Research
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Audience Measurement & Insight
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
TechEdge Audience Analytics
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TGI Audience Profiling & Targeting
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Advertising Intelligence
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Leadership
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Chen Yan
Country Manager, Singapore
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Amanda Signorini
Global Business Development Director
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Danielle Schooler
Director of US Sales & Business Development
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Toby Speight
Global Operations Director & UK Managing Director
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Mike Davey
Global Head of Research
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Kasper Juul
Global Sales Director
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Jens H. Thomsen
Chief Financial Officer
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Søren Holmberg Andersen
Executive Managing Director
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Zuber Nosimohomed
President, Fifty5Blue & TechEdge
Zuber joined Fifty5Blue in January 2024 as Chief Product and Business Officer and President of TechEdge. Most recently, he served as Deputy Chief Business Officer at Sky Group responsible for driving Sky Media’s advertising revenues across Europe and managing and expanding Sky’s relationships with its content and distribution partners.
Prior to Sky where he spent over 11-years, Zuber started his career with PwC and holds a degree in Mathematics from Queens’ College, University of Cambridge.
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Patrick Béhar
Global Chief Executive Officer
Patrick is the Global Chief Executive of Fifty5Blue, a global leader in audience measurement, targeting, analytics and advertising intelligence services. He leads a team of over 4,000 colleagues worldwide, helping businesses build long-term value by unlocking audiences and driving growth and value for the entire media ecosystem.
He joined Fifty5Blue in September 2023 from Sky Group, Europe’s largest media company. As Chief Business Officer, Patrick was responsible for managing and expanding Sky’s relationships with content and distribution partners and driving advertising revenues across Europe. This follows a 20 year-long career in consulting in Europe, the US and Asia, most recently leading McKinsey’s European Consumer Tech and Media Practice.
people
markets
consumers profiles
TechEdge active user
How we can help you

How do you grow and retain audiences and subscribers?
Opportunity
Build and optimise customer management and CRM tools to increase loyalty and identify new prospects. Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.
Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.
How we help

How do you grow and retain audiences and subscribers?
Opportunity
Build and optimise customer management and CRM tools to increase loyalty and identify new prospects. Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.
Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.
How we help

How do you grow and retain audiences and subscribers?
Opportunity
Build and optimise customer management and CRM tools to increase loyalty and identify new prospects. Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.
Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.
How we help

How do you grow and retain audiences and subscribers?
Opportunity
Build and optimise customer management and CRM tools to increase loyalty and identify new prospects. Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.
Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.
How we help

How do you grow and retain audiences and subscribers?
Opportunity
Build and optimise customer management and CRM tools to increase loyalty and identify new prospects. Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.
Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.
How we help

How do you grow and retain audiences and subscribers?
Opportunity
Build and optimise customer management and CRM tools to increase loyalty and identify new prospects. Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs.
Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence.
How we help
4,500
people
85
markets
700k
consumer profiles
20k
TechEdge active users