Campaign Evaluation
Understand key performance metrics across your campaign, quickly and easily.
With TechEdge’s products – AdvantEdge, AxM, Instar Analytics and nexTEdge – you can easily calculate unique reach and ratings, and track one brand across both TV and Digital platforms.
Evaluate campaign performance and understand the opportunities to optimise and improve.
Applications
AdvantEdge
An integrated tool for Campaign Analysis that provides advanced analytics to inform future planning.
AxM
A proven application trusted by 500 users in 11 countries, combining different data sources and media types to deliver individual combined and unique reach and ratings.
Instar Analytics
A syndicated tool to evaluate campaign performance for linear and non-linear with the Spot Module.
nexTEdge
Ingest campaign data from multiple sources into a user friendly, customised campaign evaluation interface.